At JMurrayAthletics, our purpose is simple: to tell real stories from real people in sports, fitness, martial arts, and active living — with accuracy, integrity, and respect. Our publishing principles guide everything we create, from event coverage to profiles, product reviews, travel pieces, and opinion features.
Table of contents
These principles reflect how we gather information, how we write, how we use technology, and how we collaborate with the communities we cover.
1. How We Publish & What We Stand For
Authenticity Comes First
Our goal is to highlight real athletes, real coaches, real events, and real experiences.
Whenever possible:
- We attend events in person.
- We photograph and film using non-AI-generated images, captured by our own team.
- We speak with athletes, coaches, promoters, and community members directly.
If we use AI-assisted visuals or editorial tools, we disclose it clearly.
Positive, Constructive Storytelling
JMurrayAthletics aims to uplift the people we feature.
We avoid needless negativity, personal attacks, or sensational framing. Even in critical or investigative reporting, we approach every story with fairness, professionalism, and respect.
2. How We Gather Information
Being There Matters
Our reporters and contributors prioritize on-site coverage. If we were present at an event or location, we say so. If we could not attend, we clearly state our information sources.
Source Verification
We rely on:
- Interviews with individuals directly involved
- Official records, scorecards, and statements
- Confirmed social media posts
- First-hand observation
- Publicly verifiable information
Every fact should be traceable to a reliable source.
Outreach Before Publishing
When a story involves a specific individual, team, or organization, our reporters are expected to reach out for comment before publication.
This ensures:
- Accuracy
- Transparency
- Inclusion of the subject’s perspective
If the subject does not respond, we note that outreach was attempted.
3. Writing Standards & Editorial Approach
Human-Led, AI-Assisted
JMurrayAthletics employs AI tools to support research, structure articles, or assist with draft development.
However:
- A human editor reviews all AI-assisted content.
- Every published article reflects the voice, judgment, and responsibility of our editorial team.
- AI is never used to fabricate events, quotes, or people.
Content is published because we stand behind it — not the AI.
Balanced, Clear, and Honest Reporting
We avoid:
- Overly biased framing
- Misinformation or unverified claims
- Manipulated images
- Clickbait headlines that misrepresent content
We prioritize clarity over cleverness and truth over speed.
4. Visual Media Principles
Use of Original Media
Our standard practice is to use photography and video captured by our team at events, gyms, interviews, and on-location assignments.
This builds authenticity and protects the integrity of the people we cover.
Limited Use of AI Images
AI-generated images are used only when:
- Illustrating a concept not tied to a real person
- Creating non-real, thematic visuals
- Supporting a story where no real-life image exists
We avoid representing real fighters, trainers, or events with AI imagery.
5. Community Engagement & Responsibility
Working With People, Not Just Reporting On Them
JMurrayAthletics is part of the martial arts and fitness community — not an outsider looking in.
We collaborate with:
- Gyms and academies
- Fighters and athletes
- Event promoters
- Trainers and specialists
- Local sports communities
Our goal is to build trust and mutual respect.
Correcting Mistakes
If inaccurate information appears in our reporting, we correct it promptly and transparently.
6. Transparency & Accountability
Disclosure of Partnerships
If a piece of content includes or relates to:
- Sponsorships
- Affiliate links
- Brand relationships
- Equipment provided for review
We disclose this clearly.
Editorial Independence
Even when brands, gyms, or organizations work with us, our reporting remains independent.
Partnerships never dictate:
- Story framing
- Outcomes of reviews
- Athlete narratives
Our Commitment to You
JMurrayAthletics exists because athletes, fans, and fitness communities deserve strong, accurate, respectful coverage.
We will continue to evolve these principles as our team grows — but our foundation remains the same:
Be truthful. Be present. Be respectful. Be real.
