Last Updated: December 2025

JMurrayAthletics (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy while delivering athletic media, event coverage, digital content, livestreaming services, e-commerce, and membership programs.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you use JMurrayAthletics.com (“the Website”) or any related digital services.

By accessing or using the Website, you acknowledge that you have read and agree to this Privacy Policy, as well as our Terms of Service, Refund Policy, and Ethics & Data Management Policy.

1. Information We Collect

JMurrayAthletics collects information that helps provide, improve, and secure our services. The data we collect includes:

1.1 Information You Provide Directly

• Name, email address, phone number
• Account login information
• Payment details (processed through secure third-party processors)
• Order history and purchase confirmations
• Subscription and membership information
• Messages submitted through contact forms
• Survey responses, comments, or feedback

1.2 Automatically Collected Information

When you browse or interact with the Website, we automatically collect:

• IP address
• Browser type and device info
• Usage data (pages viewed, links clicked, session duration)
• Cookies and tracking identifiers
• Analytics data via tools such as Google Analytics, Meta Pixel, etc.

1.3 Media & Event Information

When athletes, coaches, or individuals participate in interviews or appear in event coverage:

• Photo, video, audio, and likeness may be recorded
• Interviews and statements may be transcribed or used for editorial content
• Publicly observable data may be documented

2. How We Use Your Information

We use collected information to:

• Provide website functionality and user accounts
• Process payments and fulfill orders
• Deliver digital goods, PPV access, or memberships
• Communicate with users about updates, purchases, or service changes
• Improve website performance and user experience
• Prevent fraud, unauthorized access, or abuse
• Support marketing and promotional campaigns
• Analyze content performance, traffic, and usage trends

3. Data Sharing & Distribution

JMurrayAthletics reserves the right to use, process, store, and distribute collected data, including sharing information with:

• Payment processors (e.g., Stripe, PayPal)
• Email and marketing providers
• Analytics and tracking platforms
• Web hosting and cloud service providers
• Legal authorities when required
• Event partners or contracted media personnel
• AI systems used for research, organization, or editorial assistance

JMurrayAthletics does not sell personal information for profit, but we may share data for operational, security, reporting, or business optimization purposes.

4. AI-Assisted Data Processing

In alignment with our AI Ethics Policy:

• AI tools may be used to analyze communication patterns, organize data, or assist with editorial workflows.
• AI does not receive sensitive payment information.
• AI outputs are reviewed by human editors before publication.
• No AI system is permitted to fabricate personal data or misrepresent individuals.

5. Cookies & Tracking Technologies

JMurrayAthletics uses cookies and tracking tools to:

• Enable account login and shopping cart features
• Personalize site content
• Measure traffic and performance metrics
• Support targeted advertising or remarketing

Users may disable cookies in their browser settings, but some website features may not function correctly.

6. Data Retention

We retain user data for as long as necessary to:

• Operate the Website
• Maintain user accounts and purchase records
• Meet legal obligations
• Protect our business and platform
• Support historical event archives and media libraries

Data may be archived indefinitely for journalistic, historical, or operational purposes unless deletion is requested where legally permitted.

7. User Rights & Choices

Depending on your location and applicable law, you may have the right to:

• Request access to your stored information
• Update or correct your data
• Request deletion where permissible
• Opt out of marketing emails
• Disable cookies and tracking scripts
• Cancel subscriptions or accounts

Requests may be sent to Socialmedia.jmurrayathletics@gmail.com.

8. Security Measures

JMurrayAthletics uses reasonable security measures to protect personal information, including:

• Secure hosting environments
• Encrypted connections (SSL/HTTPS)
• Limited access to user account information
• Third-party processor compliance (PCI-DSS, etc.)

However, no method of storage or transmission is 100% secure.
Users acknowledge this when using the Website.

9. Event Coverage, Photography & Media Rights

By attending events covered by JMurrayAthletics or participating in interviews, users understand that:

• Photos, videos, and audio may be captured
• Media may be published, monetized, edited, or redistributed
• JMurrayAthletics maintains broad usage rights as outlined in the ToS

Requests for removal will be reviewed but are not guaranteed.

10. Refunds, Payments & Transactions

All transactions are governed by our Refund Policy, which states:

• All sales are final
• Defective physical items may be refunded or replaced
• Digital goods, PPV, and subscriptions are non-refundable

Your payment information is processed by secure third-party vendors and is not stored directly by JMurrayAthletics.

11. Children’s Privacy

JMurrayAthletics does not knowingly collect information from children under 13.
If such data is discovered, it will be deleted promptly.

12. Third-Party Links

Some pages may include links to third-party websites.
JMurrayAthletics is not responsible for their privacy practices or content.

13. Changes to This Policy

We may update this Privacy Policy as needed.
Continued use of the Website constitutes acceptance of any updated terms.

• Terms of Service
• Ethics, AI Ethics, and Data Management Policy
• Jmurrayathletics.com Refund and return Policy
• Actionable Feedback Policy – How JMurrayAthletics Collects and Responds to Your Feedback