At JMurrayAthletics, we believe readers deserve full transparency about who owns our platform, how our work is funded, and how those factors influence (or do not influence) our editorial content. This page outlines our ownership structure, revenue sources, financial relationships, and editorial independence policies.
Table of contents
1. Ownership
JMurrayAthletics is a privately held, independently operated media organization owned and led by a core team committed to accurate, positive, community-grounded sports and fitness journalism.
Primary Owner
John Murray — Founder & Editor-in-Chief
- Established JMurrayAthletics as an independent sports, fitness, and martial arts media brand.
- Oversees editorial direction, publishing decisions, event coverage standards, and community partnerships.
- Directly involved in reporting, photography, editorial review, and long-term strategic growth.
Partners & Key Contributors
Dalton Renaud — Technical & Production Partner
- Supports live-stream operations, technical infrastructure, backend systems, and multimedia production.
- Contributes to development of digital tools, media delivery, and JMA Sports Network systems.
Jeremy Fairhurst — On-Air Talent & Podcast Co-Host
- Serves as co-host for JMA Podcast programming and contributes to interview-based content.
- Offers editorial insights, public-facing commentary, and event-support roles.
Kristin Gordon — Editorial Partner
- Assists with editorial organization, content review, and writing support.
- Plays an active role in refining publishing processes and ensuring high editorial quality.
Tim Ide — Reporting & Field Coverage Partner
Contributes to event presence, source verification, and community engagement.
Provides on-site assistance, athlete outreach, photography support, and regional coverage help.
2. Funding Sources
JMurrayAthletics generates revenue through multiple channels to sustain reporting, travel, photography, production, and platform costs. These include:
A. Advertising & Sponsorships
We partner with select brands in:
- Fitness
- Combat sports
- Outdoor recreation
- Health and wellness
Sponsored content is always clearly labeled.
Editorial articles, news stories, and event reports are never influenced by sponsors.
B. Event Coverage & Media Services
Revenue may be earned from:
- Live-stream production
- Photography packages
- Videography
- Athlete interviews
- Post-event highlights
- Promoter partnerships
Even when hired for coverage, JMurrayAthletics maintains editorial independence in how events are reported.
C. Affiliate Links
Some product reviews or equipment recommendations may include affiliate links.
- These links generate a small commission at no added cost to the reader.
- Affiliate relationships never determine review outcomes or content direction.
- If a product is provided for review, we disclose it.
D. Subscription Support
Our $1/month VIP Section provides:
- Exclusive training content
- Recipes
- Campfire stories
- Workout Wednesday programs
- Special discounts on the JMA Shop
Subscriber contributions support:
- Travel to events
- Camera equipment
- Hosting and site maintenance
- The development of new content series
E. JMA Shop Sales
Funds generated through JMA Originals, supplements, apparel, and merchandise support:
- Operational costs
- Media equipment upgrades
- Athlete and community event coverage
3. Editorial Independence
Our funding does not control our reporting.
- Advertisers do not preview or approve editorial content.
- Sponsors do not influence athlete coverage.
- Affiliate partners do not shape product reviews.
- Promoters do not dictate how their events are written about.
Our reporting is guided solely by:
- Accuracy
- Fairness
- On-site observation
- Verified sourcing
- The JMurrayAthletics Publishing Principles
When financial relationships exist, they are disclosed.
4. Conflicts of Interest
JMurrayAthletics maintains strict policies to avoid conflicts of interest:
- Reporters must disclose personal relationships with athletes, gyms, or promoters.
- Writers may not accept gifts of significant value.
- Reviewers cannot be compensated by brands they review.
- Sponsored travel or accommodations will be labeled.
If a conflict cannot be reasonably separated, we do not cover the subject.
5. Use of AI in Operations
JMurrayAthletics uses AI tools to assist with:
- Draft generation
- Research organization
- Transcription
- Grammar refinement
However:
- Human editors approve all published content.
- AI does not generate factual reporting without verification.
- AI is not used to construct false quotes, fictional events, or deceptive images.
- Non-AI imagery is prioritized for authenticity.
More details are available in our Publishing Principles and AI Ethics Policy.
6. Commitment to the Community
Transparency is one part of our mission. The other is accountability.
We commit to:
- Correcting errors quickly
- Disclosing funding openly
- Engaging with athletes, promoters, and readers respectfully
- Prioritizing community-driven coverage
Final Statement
JMurrayAthletics is built by athletes, writers, photographers, and fans who care deeply about the communities we cover.
Our independence is central to our identity — and transparency is central to earning your trust.
If you grow with us, you should always know who we are, how we operate, and what principles guide our work.
